Interleite Brasil 2026 is one of the premier dairy sector events in Brazil and Latin America, gathering over 1,400 producers. This edition featured two distinct lecture tracks: one focused on production technology and the other on farm administration and management.

To reflect this duality in the visual communications system, I utilized a complementary color palette (blue and orange). Blue, traditionally linked to the dairy industry, contrasts with vibrant orange to add dynamism while clearly marking the separation between the event's two tracks. Geometric elements, such as circular splits and clean lines, were integrated to visually reinforce this structural concept.

Because this event directly targets dairy farmers rather than corporate industry alone, the art direction emphasized livestock and field imagery. For social media assets, the strategy focused on high-converting promotional calls to action for ticket tier rollouts. The project scope included a full suite of digital assets for social media platforms as well as print collateral used for signage and support throughout the event.